*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;color:var(--text);font:18px/1.75 var(--fb);-webkit-font-smoothing:antialiased}
a{color:var(--deep)}
img{max-width:100%;height:auto}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.pbar{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--cream) 90%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.pbar .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:70px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--fh);font-weight:800;font-size:19px;color:var(--ink);letter-spacing:-.02em}
.logo i{width:34px;height:34px;border-radius:50%;background:var(--deep);color:#fff;display:grid;place-items:center;font-style:normal;font-size:13px}
.pbar nav{display:flex;gap:22px;font-size:15px;font-weight:600}
.pbar nav a{text-decoration:none;color:var(--text)}
.pbar nav a:hover{color:var(--deep)}
.btn{display:inline-flex;align-items:center;gap:8px;min-height:48px;padding:0 22px;border-radius:999px;background:var(--deep);color:#fff;font-weight:700;font-size:15px;text-decoration:none;transition:background .25s}
.btn:hover{background:var(--ink)}
.btn.ghost{background:transparent;color:var(--deep);border:1px solid var(--line)}
.btn.ghost:hover{background:var(--paper)}
.phero{padding:64px 0 34px;text-align:center}
.phero .kind{display:inline-block;padding:6px 14px;border-radius:999px;background:var(--sage);color:var(--deep);font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.phero h1{max-width:900px;margin:18px auto 0;font-family:var(--fh);font-weight:800;letter-spacing:-.03em;font-size:clamp(34px,5vw,60px);line-height:1.08;color:var(--ink)}
.phero .meta{margin-top:16px;color:var(--mute);font-size:15px}
.stat{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;margin-top:26px}
.stat b{font-family:var(--fh);font-size:clamp(44px,6vw,72px);line-height:1;color:var(--deep);letter-spacing:-.03em}
.stat span{align-self:flex-end;padding-bottom:8px;color:var(--mute);font-weight:600}
.pcover{max-width:1040px;margin:10px auto 0;border-radius:28px;overflow:hidden}
.pcover img{display:block;width:100%}
.pbody{max-width:740px;margin:0 auto;padding:44px 24px 40px}
.pbody h2,.pbody h3{font-family:var(--fh);font-weight:800;color:var(--ink);letter-spacing:-.02em;line-height:1.2;margin:1.8em 0 .5em}
.pbody h2{font-size:32px}.pbody h3{font-size:24px}
.pbody p,.pbody ul,.pbody ol{margin:0 0 1.2em}
.pbody img{border-radius:18px}
.pbody blockquote{margin:1.6em 0;padding:20px 24px;border-radius:18px;background:var(--sage);font-family:var(--fh);font-size:22px;font-style:italic;color:var(--ink)}
.ptags{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}
.ptags span{padding:6px 14px;border:1px solid var(--line);border-radius:999px;background:var(--paper);font-size:14px;font-weight:600}
.pcta{max-width:1040px;margin:20px auto 80px;padding:42px;border-radius:30px;background:var(--deep);color:#fff;display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between}
.pcta h2{margin:0;font-family:var(--fh);font-weight:800;font-size:clamp(26px,3vw,38px);letter-spacing:-.02em;line-height:1.15;max-width:620px}
.pcta .btn{background:#fff;color:var(--deep)}
.pcta .btn:hover{background:var(--peach)}
.pnav{max-width:740px;margin:0 auto;padding:0 24px 30px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.plist{max-width:900px;margin:0 auto;padding:10px 24px 80px;display:grid;gap:18px}
.plist a{display:block;padding:26px 28px;border:1px solid var(--line);border-radius:24px;background:var(--paper);text-decoration:none;color:inherit;transition:transform .3s,box-shadow .3s}
.plist a:hover{transform:translateY(-3px);box-shadow:0 18px 40px rgba(31,59,51,.08)}
.plist h2{margin:6px 0 6px;font-family:var(--fh);font-weight:800;font-size:26px;color:var(--ink);letter-spacing:-.02em;line-height:1.2}
.plist small{color:var(--mute);font-weight:600}
.pfoot{border-top:1px solid var(--line);padding:26px 0;color:var(--mute);font-size:14px}
.pfoot .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
@media (max-width:760px){.phero h1{font-size:29px}.pcta{margin:20px 16px 60px;padding:30px}.phero{padding-top:44px}}

/* ---------- Case study building blocks (cs-*) ---------- */
.pbody>*:first-child{margin-top:0}
.cs-facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:10px;margin:0 0 2em}
.cs-facts div{padding:14px 16px;border:1px solid var(--line);border-radius:16px;background:var(--paper)}
.cs-facts small{display:block;font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--peach2)}
.cs-facts b{display:block;margin-top:2px;font-family:var(--fh);font-size:16px;line-height:1.35;color:var(--ink)}
.pbody .cs-lead{font-size:21px;line-height:1.65;color:var(--ink)}
.cs-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:1.6em 0 2.4em}
.cs-stats div{padding:24px 20px;border-radius:22px;text-align:center;background:var(--sky)}
.cs-stats div:nth-child(2){background:var(--peach)}
.cs-stats div:nth-child(3){background:var(--sage)}
.cs-stats b{display:block;font-family:var(--fh);font-weight:800;font-size:clamp(34px,5vw,50px);line-height:1;letter-spacing:-.03em;color:var(--ink)}
.cs-stats span{display:block;margin-top:8px;font-size:14px;font-weight:600;color:var(--text)}
.pbody ul.cs-checks{list-style:none;padding:0;display:grid;gap:10px}
.pbody ul.cs-checks li{position:relative;padding:16px 18px 16px 52px;border:1px solid var(--line);border-radius:16px;background:var(--paper);line-height:1.55}
.pbody ul.cs-checks li::before{content:'!';position:absolute;left:16px;top:16px;width:24px;height:24px;border-radius:50%;background:var(--peach);color:var(--ink);font:800 14px/24px var(--fh);text-align:center}
.pbody ul.cs-checks strong{color:var(--ink)}
.pbody{counter-reset:csstep}
.pbody .cs-step{position:relative;margin:0 0 14px;padding:24px 24px 8px 76px;border-radius:22px;background:var(--paper);border:1px solid var(--line)}
.pbody .cs-step::before{counter-increment:csstep;content:counter(csstep,decimal-leading-zero);position:absolute;left:22px;top:22px;width:38px;height:38px;border-radius:50%;background:var(--deep);color:#fff;font:800 14px/38px var(--fh);text-align:center}
.pbody .cs-step h3{margin:4px 0 .4em;font-size:21px}
.cs-chart{margin:1.4em 0 1.8em;padding:26px;border-radius:24px;background:var(--paper);border:1px solid var(--line)}
.cs-chart figcaption{display:flex;justify-content:space-between;flex-wrap:wrap;gap:6px;margin-bottom:18px}
.cs-chart figcaption b{font-family:var(--fh);font-size:18px;color:var(--ink)}
.cs-chart figcaption span{font-size:13px;color:var(--mute)}
.cs-row{display:grid;grid-template-columns:150px 1fr;gap:14px;align-items:center;margin-bottom:16px}
.cs-lbl{font-size:14px;font-weight:700;color:var(--ink);line-height:1.3}
.cs-pair{display:grid;gap:6px}
.cs-pair i{position:relative;display:block;height:30px;width:calc(var(--v) / 135 * 100%);border-radius:8px;transform-origin:left;animation:csGrow 1.1s cubic-bezier(.2,.8,.2,1) both}
.cs-pair em{position:absolute;left:10px;top:50%;transform:translateY(-50%);font:700 13px var(--fb);font-style:normal;white-space:nowrap;color:var(--ink)}
.cs-before{background:var(--line)}
.cs-after.up{background:var(--sage2,#8FBFA8)}
.cs-after.down{background:var(--peach)}
.cs-after{animation-delay:.25s!important}
.cs-roas{display:grid;grid-template-columns:150px 1fr;gap:14px;align-items:center;margin-top:22px;padding-top:20px;border-top:1px dashed var(--line)}
.cs-roas-txt b{display:block;font-family:var(--fh);font-weight:800;font-size:34px;line-height:1;color:var(--deep)}
.cs-roas-txt span{display:block;margin-top:4px;font-size:12.5px;line-height:1.4;color:var(--mute)}
.cs-roas-bars{display:grid;gap:6px}
.cs-roas-bars i{position:relative;display:block;height:30px;border-radius:8px;transform-origin:left;animation:csGrow 1.1s cubic-bezier(.2,.8,.2,1) both}
.cs-roas-bars .sp{width:calc(100% / 4.2);background:var(--line)}
.cs-roas-bars .rv{width:100%;background:var(--deep);animation-delay:.25s}
.cs-roas-bars em{position:absolute;left:10px;top:50%;transform:translateY(-50%);font:700 13px var(--fb);font-style:normal;white-space:nowrap;color:var(--ink)}
.cs-roas-bars .rv em{color:#fff}
.cs-legend{display:flex;gap:18px;margin-top:16px;font-size:13px;color:var(--mute)}
.cs-legend span::before{content:'';display:inline-block;width:12px;height:12px;border-radius:3px;margin-right:6px;vertical-align:-1px;background:var(--line)}
.cs-legend .a::before{background:var(--sage2,#8FBFA8)}
@keyframes csGrow{from{transform:scaleX(0)}to{transform:none}}
@supports (animation-timeline:view()){.cs-pair i,.cs-roas-bars i{animation-timeline:view();animation-range:entry 10% cover 40%;animation-duration:auto}}
.pbody ul.cs-results{list-style:none;padding:0;display:grid;gap:10px}
.pbody ul.cs-results li{padding:14px 18px;border-left:4px solid var(--peach2);border-radius:0 14px 14px 0;background:var(--paper)}
.pbody ul.cs-results strong{font-family:var(--fh);color:var(--ink)}
.pbody blockquote.cs-takeaway{margin-top:2em;padding:28px 30px;font-size:21px;line-height:1.5;background:var(--deep);color:#fff;border:0}
.pbody blockquote.cs-takeaway p{margin:0}
.pbody blockquote.cs-takeaway cite{display:block;margin-top:14px;font:700 12px var(--fb);font-style:normal;letter-spacing:.12em;text-transform:uppercase;color:var(--peach)}
@media (max-width:640px){.cs-stats{grid-template-columns:1fr}.cs-row,.cs-roas{grid-template-columns:1fr;gap:8px}.pbody .cs-step{padding:70px 20px 6px}.pbody .cs-step::before{top:20px;left:20px}.cs-chart{padding:20px}}

/* ---------- Data dashboard (cs-dash) + charts (cs-graph) ---------- */
.cs-dash{width:min(1040px,calc(100vw - 32px));margin:1.6em 0 2em calc(50% - min(520px,50vw - 16px));padding:28px;border-radius:28px;background:var(--paper);border:1px solid var(--line);box-shadow:0 30px 60px rgba(31,59,51,.06)}
.cs-dash-head h3{margin:0!important;font-size:24px!important}
.cs-dash-head p{margin:4px 0 0!important;font-size:14px;color:var(--mute)}
.cs-kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:20px 0 6px}
.cs-kpis div{padding:18px 14px;border-radius:18px;background:var(--cream);text-align:center;border:1px solid var(--line)}
.cs-kpis b{display:block;font-family:var(--fh);font-weight:800;font-size:clamp(22px,2.6vw,30px);line-height:1.05;letter-spacing:-.02em;color:var(--peach2)}
.cs-kpis div.g b{color:var(--deep)}
.cs-kpis span{display:block;margin-top:6px;font-size:13px;font-weight:600;color:var(--text)}
.cs-graphs{display:grid;grid-template-columns:1.75fr 1fr;gap:16px;margin-top:16px}
.cs-graphs .wide{grid-column:1/-1}
.cs-graph{position:relative;min-height:200px;padding:18px 16px 10px;border-radius:20px;background:#fff;border:1px solid var(--line)}
.cs-g-title{font-family:var(--fh);font-weight:800;font-size:16px;color:var(--ink);letter-spacing:-.01em;line-height:1.3}
.cs-g-legend{display:flex;flex-wrap:wrap;gap:14px;margin-top:6px;font-size:12.5px;font-weight:600;color:var(--mute)}
.cs-g-legend i{display:inline-block;width:12px;height:3px;border-radius:2px;margin-right:6px;vertical-align:3px}
.cs-g-plot{position:relative;margin-top:6px}
.cs-g-plot svg{display:block;width:100%;height:auto;overflow:visible}
.cs-g-grid{stroke:var(--line);stroke-width:1;stroke-dasharray:3 4}
.cs-g-tick{font:600 11px var(--fb);fill:var(--mute)}
.cs-g-note text{font:800 12px var(--fh);fill:var(--peach2)}
.cs-g-guide{stroke:var(--ink);stroke-width:1;stroke-dasharray:3 3;opacity:0;transition:opacity .2s}
.cs-g-line{stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset 1.6s cubic-bezier(.3,.7,.2,1)}
.cs-g-area{opacity:0;transition:opacity 1s .5s}
.cs-g-dot{opacity:0;transition:opacity .4s}
.cs-g-bar{transform:scaleY(0);transform-box:fill-box;transform-origin:bottom;transition:transform .9s cubic-bezier(.2,.8,.2,1)}
.cs-g-note{opacity:0;transition:opacity .5s 1.1s}
.cs-graph.on .cs-g-line{stroke-dashoffset:0}
.cs-graph.on .cs-g-area,.cs-graph.on .cs-g-dot,.cs-graph.on .cs-g-note{opacity:1}
.cs-graph.on .cs-g-bar{transform:none}
.cs-g-tip{position:absolute;top:0;transform:translate(-50%,-6px);padding:9px 12px;border-radius:12px;background:var(--ink);color:#fff;font-size:12.5px;line-height:1.5;pointer-events:none;opacity:0;transition:opacity .15s;white-space:nowrap;z-index:2;box-shadow:0 10px 24px rgba(0,0,0,.18)}
.cs-g-tip b{display:block;font-family:var(--fh)}
.cs-g-tip span{display:block}
.cs-g-tip i{display:inline-block;width:8px;height:8px;border-radius:50%;margin-right:6px}
.cs-dash-foot{margin:14px 2px 0!important;font-size:12.5px;color:var(--mute)}
@media (max-width:820px){.cs-graphs{grid-template-columns:1fr}.cs-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.cs-dash{padding:18px;border-radius:22px}}
.cs-g-lead{stroke:var(--peach2);stroke-width:1.4;stroke-dasharray:3 3}
@media (max-width:480px){.cs-kpis b{font-size:20px}}

/* ---------- Motion layer (same feel as the homepage) ---------- */
html.has-lenis{scroll-behavior:auto}
.pcurtain{position:fixed;inset:0;z-index:200;display:grid;place-items:center;background:var(--deep);color:#fff;font:800 clamp(26px,4vw,44px) var(--fh);letter-spacing:-.02em;transform:none;animation:pcAuto .7s 1.6s cubic-bezier(.7,0,.2,1) forwards;pointer-events:none}
.pcurtain span{opacity:.9;transition:opacity .3s}
.pcurtain.gone{transform:translateY(-100%);transition:transform .75s cubic-bezier(.7,0,.2,1);animation:none}
.pcurtain.gone span{opacity:0}
.pcurtain.leave{transform:none;transition:transform .42s cubic-bezier(.7,0,.2,1);animation:none}
@keyframes pcAuto{to{transform:translateY(-100%)}}
.pprog{position:fixed;left:0;right:0;top:0;height:3px;z-index:60;background:linear-gradient(90deg,var(--sage2),var(--peach2));transform:scaleX(0);transform-origin:left}
.pbar{transition:transform .45s cubic-bezier(.2,.8,.2,1),box-shadow .3s}
.pbar.sc{box-shadow:0 10px 30px rgba(31,59,51,.06)}
.pbar.hide{transform:translateY(-100%)}
.pbar nav a{position:relative}
.pbar nav a::after{content:'';position:absolute;left:0;right:0;bottom:-4px;height:2px;background:var(--peach2);transform:scaleX(0);transform-origin:right;transition:transform .35s}
.pbar nav a:hover::after{transform:scaleX(1);transform-origin:left}
.btn{position:relative;overflow:hidden;isolation:isolate;transition:transform .25s,background .25s}
.btn:hover{transform:translateY(-2px)}
.ptop{position:fixed;right:22px;bottom:22px;z-index:50;width:48px;height:48px;border-radius:50%;border:1px solid var(--line);background:var(--paper);color:var(--ink);font-size:18px;cursor:pointer;opacity:0;transform:translateY(16px);pointer-events:none;transition:opacity .3s,transform .3s;box-shadow:0 10px 24px rgba(31,59,51,.12)}
.ptop.show{opacity:.55;transform:none;pointer-events:auto}
.ptop:hover{opacity:1}
/* reveal */
.aksp-js .rv{opacity:0;transform:translateY(30px);transition:opacity .8s cubic-bezier(.2,.8,.2,1),transform .9s cubic-bezier(.2,.8,.2,1)}
.aksp-js .rv.in{opacity:1;transform:none}
.phero h1.split .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.06em;margin-bottom:-.06em}
.phero h1.split .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s cubic-bezier(.2,.8,.2,1)}
.aksp-ready .phero h1.split .w>span{transform:none}
/* cursor */
.pcur{position:fixed;left:0;top:0;z-index:150;pointer-events:none;opacity:0;transition:opacity .3s}
.pcur.on{opacity:1}
.pcur .dot,.pcur .ring{position:fixed;left:0;top:0;border-radius:50%;pointer-events:none}
.pcur .dot{width:6px;height:6px;margin:-3px 0 0 -3px;background:var(--ink)}
.pcur .ring{width:36px;height:36px;margin:-18px 0 0 -18px;border:1.5px solid var(--ink);display:grid;place-items:center;transition:width .3s,height .3s,margin .3s,background .3s,border-color .3s}
.pcur.big .ring{width:56px;height:56px;margin:-28px 0 0 -28px;background:rgba(232,149,106,.18);border-color:var(--peach2)}
.pcur.lbl .ring{width:76px;height:76px;margin:-38px 0 0 -38px;background:var(--deep);border-color:var(--deep)}
.pcur b{font:700 12px var(--fb);color:#fff;opacity:0;transition:opacity .2s}
.pcur.lbl b{opacity:1}
@media (pointer:coarse){.pcur{display:none}}
@media (prefers-reduced-motion:reduce){.pcurtain{display:none}.aksp-js .rv{opacity:1;transform:none;transition:none}}

/* v1.9: header on every page + mobile menu */
.pbar{position:sticky;top:0}
.pbar .wrap{position:relative}
.burger{display:none;position:relative;width:46px;height:46px;border:1px solid var(--line);border-radius:50%;background:var(--paper);cursor:pointer;flex:none}
.burger span{position:absolute;left:13px;width:20px;height:2px;border-radius:2px;background:var(--ink);transition:transform .35s,opacity .25s,top .35s}
.burger span:nth-child(1){top:16px}.burger span:nth-child(2){top:22px}.burger span:nth-child(3){top:28px}
.burger[aria-expanded="true"] span:nth-child(1){top:22px;transform:rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){top:22px;transform:rotate(-45deg)}
.mnav{display:none}
@media (max-width:900px){
 .pbar nav[aria-label="Main"]{display:none}
 .pbar .hcta{display:none}
 .burger{display:block}
 .logo{white-space:nowrap}
 .pbar .mnav{display:flex;flex-direction:column;gap:2px;font-size:17px;position:absolute;left:12px;right:12px;top:calc(100% + 8px);padding:12px;border-radius:22px;background:var(--paper);border:1px solid var(--line);box-shadow:0 24px 50px rgba(31,59,51,.18);opacity:0;transform:translateY(-10px) scale(.98);pointer-events:none;transition:opacity .3s,transform .35s cubic-bezier(.2,.8,.2,1)}
 .mnav.open{opacity:1;transform:none;pointer-events:auto}
 .mnav a{display:flex;justify-content:space-between;align-items:center;padding:14px 16px;border-radius:14px;font-weight:700;font-size:17px;color:var(--ink);text-decoration:none}
 .mnav a:hover{background:var(--cream)}
 .mnav a span{color:var(--peach2)}
 .mnav .btn{justify-content:center;margin-top:6px;color:#fff}
}